How much you will earn from AdSense does not depend only on the traffic you will generate for your web pages and the click through rate you will manage to achieve. If the cost per click, or CPC, is absurdly low, you will never realize full profitability.
Imagine gaining 1,000 clicks per day, which is an amazing number. But if the CPC is a miserable $0.01 per click, you’d only get $10 per day. Compare this to an ad which provides $0.05 per click. The difference is an immediate $40 per day!
This is a significant difference which should tell you how important CPC is for your AdSense campaigns.
The Problem With CPC
Of the 3 components of a successful AdSense campaign, CPC is the factor that is least within your control. If you already have a website which you want to enroll under the program, you are more or less limited to the existing ads available for the said subject. It’s a matter of luck. Do these ads have high CPCs? Or pathetically low CPCs that are not worth the effort?
However, if you are to build a website from scratch, you can focus your search for an appropriate subject by checking our the CPC of the ads that cater to the same. Two years ago, this was virtually impossible. Nowadays, there are two ways by which you can determine the going CPC for a great number of ads.
Tactic No. 1: Trial And Error
The first tactic is through a process of trial and error. Don’t let this phrase scare you. It’s only called as such because you will need an initial idea on what subject to pursue. Once you have such an idea, you just need to research on the going rates of the bids for the keywords relevant to such a topic.
There are 2 ways by which you can do this.
1. Create an account at www.google.com/adwords . AdWords is the AdSense counterpart for advertisers. Advertisers bid on selected keywords, and the appearance of their links will depend on the same. The higher the bid for a particular keyword, the higher the CPC you can gain from it. It’s just a matter of finding keywords with high bids.
2. Check out the bids at http://uv.bidtool.overture.com/d/USm/search/tools/bidtool . Overture is a rival service, but it is partnered with another big search engine, Yahoo, so more or less, the bids therein will reflect the bids over at AdWords.
Tactic 2: Use Existing Services
If trial and error isn’t for you, then there are some techniques which will provide more convenience.
Nowadays, a lot of enterprising online businessmen do the research for you. They create a list of the hottest keywords with the least number of competition, as well as the CPCs for the same. You don’t have to study the markets involved. Everything will be handed to you and you just have to choose among the topics that will be given.
Also, there are a number of websites going live that offer updated lists of the hottest keywords with the highest CPCs. Some of them are free. Others you have to pay for.
One such website is www.adsensearena.com . Its existence has been kept a secret by those in the know, but the information the website provides is impeccably accurate. You may want to check it out regularly, as the webmaster always updates the website with the latest developments in the field.
CPC may not be within our control, but this doesn’t mean you’re powerless. If you’re starting from scratch and you wish to build a highly profitable AdSense website, then finding the topic that fetches high CPC ads should be one of your primary concerns.
About the Author:
The author is the publisher of the successful newsletter at www.ebkezine.com
, You can get our publication packed with valuable techniques & insight on how
to make more money with less effort...
Home
