So, your eBook is finally ready for distribution. You have planned to sell the same for a stated price. You are excited to discover the real earning potential of your work. You are eager to unleash it to a market you are sure is hungry for the information it contains.
But how are you supposed to do this, exactly? How are you supposed to market your eBook?
Setting The Price
There is no specific rule on how much your eBook should be sold for. The rule is that you should sell it for a price commensurate to its value. By value, you have to take into consideration the following factors:
* The worth of the information being shared
* How much time was spent preparing the eBook
* How much money was spent preparing the eBook
By tradition, online businessmen sell eBooks at a range of $27 to $97 at the average. Some eBooks command a higher price, of course, because of the exclusivity of the information found in its pages.
Setting Up A Sales Page
The World Wide Web has certain limitations. For starters, you won’t be able to talk to your prospects personally. What you can do is to write to them so that they can read about it. Your sales pitch will be enshrined in what is called a sales page. It is a page where you will try to convince your leads to purchase your product.
A sales page is crafted through the science of copywriting. Not everyone can be a great copywriter, even if they have a gift for writing. Copywriting is an intricate field that requires mastery of certain techniques and experience to determine what works and what doesn’t.
Some online businessmen pay copywriters to come up with high converting sales pages for their eBooks. I kid you not when I say that a great part of your success will depend on how well your sales page will convert. If you have no experience in copywriting, it will be best to hire the services of a professional copywriter.
Your sales page should also host an ordering system whereby your customers will be led to the payment processing page once they click on the order button. After they pay the corresponding amount, the payment processor should lead them to a Thank You page, hosted under your account, where they can download the eBook they have paid for. This is the online sales process in a nutshell.
Setting Up An Affiliate Program
The best way to promote your eBook is to have a battalion of affiliates who will refer people to your sales page. You will have to pay these affiliates a percentage of the selling price, which is usually pegged at 50%. Do take this into consideration when pricing your eBook to augment such commission rate.
The extra cost is very much worth it. Having your own affiliate program will work two ways: it will give you some direct sales courtesy of some direct referrals, and it will increase your sales page’s link popularity, and consequently its page rank and position in search engines, because of the affiliate links that will populate the World Wide Web.
Having your own affiliate program is risk-free, as you will only have to pay your affiliates for the successful sales they will be able to refer.
You can establish your own affiliate system, or if you feel that such is too demanding a task for you right now, you can avail of existing affiliate networks for a token amount. The most popular of these affiliate networks is, by far, www.clickbank.com . Go to that website and you’ll get an idea how it works. It’s quite easy, and it can potentially provide instant results for your online enterprise.
About the Author:
The author is the publisher of the successful newsletter at www.ebkezine.com
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