Advanced Google Ads / AdWords Training – Updated for 2018 – Udemy

Advanced Google Ads / AdWords Training - Updated for 2018 - Udemy

Mastering Network Troubleshooting with Wireshark – Udemy

A hands on course exploring AdWords techniques developed over 10 years. Module based & concise + Free ebook included!

What you’ll learn

  • AdWords Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
  • Access AdWords tools for forecasting performance
  • Budget Optimisation techniques using regression formula
  • Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
  • Improving Geotargeting for Local Businesses With A Double Campaign Structure
  • How To Setup, Run, Pivot & Interpret the Paid & Organic Report
  • Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
  • Identify Opportunities Between Organic & Paid Listings
  • Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
  • How to find the key pitfalls in any AdWords account
  • How to Audit a new or existing AdWords account and find issues to improve upon quickly
  • Utilise Dynamic Ad Customisers for more personalised ads
  • Understand the power of using Google Analytics with AdWords and be familiar with Audience setup and relevant AdWords reports in GA
  • Understand attribution models and why the default last click is not always ideal
  • Know how to implement Machine Learning features within AdWords to benefit your account in ways that human optimisation could never reach
  • Be able to develop a multi-funnel remarketing strategy for GDN and search campaign


  • Able to setup your own AdWords account
  • Be confident navigating AdWords accounts
  • Basic exposure to excel filtering & pivot tables


** Updated November 6th 2018 – ALL videos now updated for the new Google Ads 2018 Interface. **

The only truly Advanced Google Ads course available!   

14 Sections, 61 videos and over 5 hours worth of advanced Google Ads training.   From the theory all the way through to hands on practice, take your Google Ads skills to the next level.

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts.  The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients.

I explain the idea behind each technique and I give you ideas and example cases on how I have used it.  I then show you how to set it up step by step inside Google Ads.  We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.

The course covers specialised Ad reports like the organic & paid interaction report, remarketing strategy, machine learning functionality, competitor research, Google Analytics and so much more.

Another module contains a free Google Sheets template which automates budget tracking for multiple accounts.  Simply connect to Google Analytics and track multiple budgets, never log in again to multiple Ad accounts.  It is also gives results as to spend per day to meet monthly planned budgets.

I’ve also included a 30 minute Google Ads Audit, which takes you through step-by-step inside Google Ads from an account level to an AdGroup level all kinds of key issues that often I have found occurring inside accounts.  I have completed 100’s of Audits, I use this experience to show you common pitfalls and things you should be looking for.

The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice.  All the techniques taught can be applied to almost any AdWords account, they have been chosen for their practicality and usefulness.  I will also be adding more modules into the course with time as I record them.  I hope you enjoy the courses!

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